You keep applying.
You keep meeting the criteria.
You keep not hearing back.
The gap is almost never your experience. It’s whether your application shows it clearly enough to score.
15 minutes. No pitch. You leave with a clear next step.
Built by someone inside the system.
I’m Cherith, an epidemiologist working in UK public health and the founder of Public Health Careers Hub. I built this platform because qualified people kept being rejected from roles they could do, not for lack of experience, but because their applications didn’t show it clearly.
Public health applications are scored, not skimmed. Strong candidates miss out when their evidence doesn’t clearly show four things:
Why strong applicants still fail
Responsibility
What you owned and delivered, not just what you were involved in.
Leadership
Where you initiated, coordinated or moved work forward.
Autonomy
The decisions and judgement that were yours.
Impact
What changed because of your work.
This framework was developed from NHS Agenda for Change band descriptors and applied experience in the field. It underpins every service and resource on this site.
Not sure which direction fits you?
NHS, UKHSA, or local authority? Know which one wants your background.
Strong on data but unsure where it fits? NHS, UKHSA, or local authority, decide fast.
Job titles vary everywhere. This roadmap tells you which one is actually yours.
Same work, different job titles, different sectors. Find yours.
Already know your evidence is strong? Here’s what else can help
Got the interview? Prepare with role-specific strategy and a mock.
Applying repeatedly with no shortlist? A personalised 90-day plan and application review.

